California-based Sterno Products has announced that it is changing its name in a move to rebrand.
Moving forward, the company will be known as Sterno.
The manufacturer and marketer of portable food warming systems will also launch a new brand identity and logo alongside the name change.
In a statement announcing the news, Sterno said that the move is an integral part of Sterno’s plans to expand its core business and create a foundation for new endeavors.
“To most of our customers, the shift from ‘Sterno Products’ to simply ‘Sterno’ might seem to be an insignificant change,” said marketing & product development vice president, David Amiraul.
“However,” he continued, “this, along with the logo change, positions us to utilize this iconic brand name to support our continued growth through product expansions and innovations.”
In its more-than 100-year history the company has branched out into other areas of the foodservice industry, for example offering creative table lighting solutions for the hospitality and consumer markets.
Elsewhere, in response to the COVID-19 pandemic, the company recently retrofitted two of its factories to produce hand sanitizer and non-medical face masks. Both products are now permanent fixtures in the Sterno portfolio.