Fast-casual chain eyes growth with new kitchen template

Freddy’s Frozen custard and steakburgers

Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers is finding success with a new kitchen template that allows franchisees to meet demand for smaller footprints.

The chain introduced a smaller restaurant prototype last year and it features an updated kitchen design that maintains volume capacity to support new and existing franchisees with portfolio expansion.

The move comes as the chain revealed it is expanding into the non-traditional sector for the first time with the opening of five new locations in spaces across the Midwest.

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It recently celebrated the opening of restaurants in Old Capitol Town Center in Iowa City, Wichita State University’s student center and Oklahoma State University’s football and basketball stadiums.

The company has also signed an agreement to bring Freddy’s to the Missouri State University student center before the end of the year.

The nontraditional locations will be equipped with new technology that streamlines the back-of-house process and will efficiently meet the demand of guests on-the-go.

Now having the ability to exist in unique spaces such as universities, stadiums and airports, Freddy’s will offer new and returning guests the opportunity to experience the brand in a convenient setting.

This aggressive, nontraditional development will continue throughout 2019, with the brand’s first international locations slated to open at the Mall of the Emirates and the Dubai Mall later this year. 

“At Freddy’s, we place a deep commitment to providing our guests with high-quality products and hospitality, and we’re thrilled that we can now serve guests in the nontraditional segment,” said Scott Redler, co-founder and COO.

“We’re always working to implement new and innovative ways to accelerate the growth opportunities for our franchisees, and this extension of the Freddy’s brand will allow new and existing franchisees the ability to grow in their local markets in a unique and exciting way.”

There are currently more than 300 Freddy’s restaurants across 31 states. The company plans to add more than 40 restaurants nationwide throughout the end of 2019.

Tags : kitchen designoperators
Andrew Seymour

The author Andrew Seymour

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