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Hobart mixers so crucial to dessert chain that each one has a pet name

Milk Bar

Milk Bar founder Christina Tosi has revealed that Hobart mixers have a starring role to play in the chain’s kitchen operations – so much so that her team has even named them after A-list celebrities!

Mrs Tosi, who founded the successful dessert and bakery chain more than a decade ago, said Hobart mixers provided the ideal solution because they typically have scale in mind as well.

“A certain mixer can fit a variety of different size bowls to help you achieve what you’re going for. That basically points to the fact that you’re investing in a mixer, but you’re also investing in an R&D team behind the scenes at Hobart that’s constantly looking at and asking us at Milk Bar: What can we do to improve it? What’s missing? Do you know about this technology?,” she said in a Q&A published on Hobart Corp’s blog.

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Mrs Tosi added that in any restaurant or kitchen she has ever worked in the mixer was called ‘the Hobart.’

“That was what it was referred to; it was its name. At Milk Bar, we have so many Hobart mixers that they each get their own name, from Beyonce to Lil’ Kim to all The Three Stooges. I think that, in and of itself, tells you how strong and how powerful and how mighty and how dependable these mixers are.

“You basically get a partnership with Hobart every time you buy a mixer, and I think that’s an incredibly solid foundation to build your business on when you’re first opening a bakery.”      

Asked to give her thoughts on what it takes to grow a bakery business, she said that she thinks about growing very simply in terms of bottlenecks.

“So, looking at our kitchen, looking at our prep list and asking: What step of the process is slowing us down? And though some of it is human, a lot of it is typically based on equipment and equipment sizing.

“It’s all about tinkering with ingredients and the scale and ratio of things to figure out how you can achieve a larger scale batch of whatever it is that’s on highest demand at the counter — and finding the right type of equipment that can scale with you.”

Tags : bakerydessertsHobartHobart CorpMilk Barmixers
Andrew Seymour

The author Andrew Seymour

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