Ghost kitchen company Zuul has unveiled its new “virtual food hall delivery experience”, with the aim of helping New Yorkers get back to work safely.
Zuul Market provides scheduled food deliveries to specific drop points, enabling tenants, employees and residents to order from multiple restaurants in the same delivery.
Zuul said it has partnered with some of the city’s largest property developers, including Silverstein Properties and Broad Street Development, to launch partnerships that include a white-label online ordering portal and custom website for a bespoke experience.
“Zuul Market builds on our 2019 acquisition of Ontray, moving from a single-restaurant to a multi-restaurant food delivery service,” said Corey Manicone, CEO of Zuul. “We’re excited to offer this new sales channel to our member restaurants while supporting a safe return to work for many New Yorkers.”
Meanwhile, Kristen Barnett, director of strategy for Zuul, added: “Zuul Market’s delivery model unlocks the efficiencies of larger, catering-style deliveries, but with the diversity of choice and brand-name restaurants of a food hall.
“We are excited about the potential to expand this model to other buildings to offer customers convenience without sacrificing choice.”
To drive sales for member restaurants, Zuul has also co-created virtual brands that leverage the existing restaurant’s talent and kitchen ingredients.
Stone Bridge Pizza, with Zuul’s support, created Rival Sandwich Co, a virtual brand designed to highlight the artisanal sandwiches on the Stone Bridge menu.
Zuul led the creation of the name, logo, art direction and photography to bring the brand to life in just two weeks. Sales of sandwiches increased three-fold in the first week of launch.