World tour beckons for landmark Rational product

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Rational is celebrating the production of its millionth combi-steamer at its base in Landsberg am Lech by sending the unit on a global tour.

The cooker, described as a “milestone” by Rational’s chief technical officer Peter Wiedemann, will be sent around the world before being installed at the Hofbräuhaus in Munich – the city’s most visited hospitality venue.

The product will be displayed at a series of major trade shows at various locations around the world, and will be easily identifiable from the “1,000,000” written on its gold rotary knob and the personalised control panel.

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The tour will end in October, when the combi-steamer will be installed in its final destination back in Germany.

Rational was founded in 1973, and produced its first ever combi-steamer three years later, with the technology being constantly updated ever since.

Today, the company estimates that its products are used in the preparation of more than 130 million meals every day.

And chief sales and marketing officer, Markus Paschmann, believes that this number can be increased yet further.

He said: “We know about four million commercial kitchens across the globe that use our technology to their benefit. A motivating number for us.

“Even though the percentage of kitchens with Rational units is constantly rising, there are still many we wish to inspire with the customer benefit we offer.”

The exact locations of the combi-steamer’s journey have not yet been announced.

Tags : combi steamerRationalworld tour
Patrick Cremona

The author Patrick Cremona

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