Wood-fired chain’s deal for 3,600 automated pizza machines

800 Degrees Chef and Co-creator Anthony Carron

The international pizza brand from acclaimed chef Anthony Carron is set to offer consumers a fully automated culinary experience after signing a deal with a robotic pizzeria firm.

800 Degrees Pizza has teamed up with Piestro, which produces a fully integrated cooking system and dispenser that delivers high-quality artisanal pizzas in less than three minutes.

Carron has always taken an imaginative approach to pizza making. When establishing the first 800 Degrees Pizza location in 2012, he set about pairing fresh, great-tasting ingredients with a wood-fired oven to produce artisan pizzas in just 90 seconds.

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The success of 800 Degrees Pizza continued with national and international expansion into 2020, but as the pandemic hit, the entire restaurant industry faced new customer service constraints and the acute challenge of keeping up with the exploding demand for delivery-based dining.

The new dynamics of delivery/takeout culture and increased consumer pressure for more convenient food choices put a strain on restaurants’ access to labor and their ability to maintain high levels of quality and consistency. 

Even with 800 Degrees Pizza’s impressive cooking speed, Carron and his team believed they needed to do more to future-proof the brand and maintain the standards of excellence the chain has come to be known for.

That led him to consider automation after a trusted industry colleague, Massimo Noja De Marco, reached out to discuss his latest venture – the automated pizzeria, Piestro.

“When Massimo and I first connected about Piestro’s technology, I saw both the immediate and long-term impact automation could have on our business,” explained Carron.

“Knowing Massimo’s exceptional background and the emphasis he places on quality and consistency in his machines, I knew this was a partnership we needed to make happen. We immediately began the process of developing recipes using the same imported, fresh and flavorful ingredients that made 800 Degrees Pizza so successful, and we were off to the races.”

The partnership will bring a completely new version of the 800 Degrees Pizza brand to high-traffic, easy-to-access locations through ‘800 Degrees by Piestro’ machines.

The alliance, which is kicking off with a projected order volume of 3,600 units to be produced and sold by Piestro over five years, will allow customers to buy artisan pizza any time they like.

De Marco said: “This partnership is a clear indicator of the interest and potential for automation within the pizza industry. I’ve known chef Carron for years, and he exemplifies the spirit of operators dedicated to their craft, committed to delivering customers an unforgettable dining experience.

“The contactless cooking capabilities, fresh taste, speed and consistency that our automation and breakthrough oven technology bring are perfectly aligned with the values of 800 Degrees Pizza to provide customers an exceptional culinary experience. We can’t wait to give customers everywhere access to an international pizza brand with a robotic twist.”

Piestro continues to see traction with investors in its crowdfunding campaign, which is currently underway on StartEngine.

The platform gives more everyday investors an opportunity to capitalize on the $46.3 billion U.S. pizza market.

800 Degrees Pizza has sites in Southern California, Ohio, North Carolina and Florida, as well as Japan and Singapore.

Tags : Piestropizzarobotics
Andrew Seymour

The author Andrew Seymour

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