Coffee equipment manufacturer, Wilbur Curtis Company, has promoted Bryan Morford to the role of CEO.
Morford first joined Wilbur Curtis in 2002 and most recently served as COO at the company.
He has also previously held a multitude of positions including director of sales and senior vice president of sales operations.
The new boss’ promotion comes several months after Wilbur Curtis was acquired by SEB.
Last month, Catering Insight USA reported that the firm had produced step-by-step instructions demonstrating the best way to clean its G3 ThermoPro.
Additionally, Wilbut Curtis also rolled out its latest innovation, ThermoProX Brewing System, which has been engineered with the same advanced features as the ThermoPro.