The Wendy’s Company has pledged to open and operate 700 delivery kitchens within the next four years – most of them in the US and Canada – following the success of a trial to expand this area of its business.
The quick service restaurant chain will partner with REEF, a specialist operator of mobility, logistics hubs and kitchens, on the new sites, which will be split across the US, Canada and the United Kingdom.
The commitment builds upon the successful test of eight delivery kitchens in Canada that began late last year. As a result of this, REEF will serve as the first Wendy’s franchisee in the UK.
The pair expects to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas,” said Abigail Pringle, Wendy’s president, international and chief development officer.
“This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”
REEF’s network of delivery kitchens, in over 30 cities around the world, helps reduce traffic congestion and pollution by bringing food closer to the customer. Its kitchens are conveniently placed and mean shorter deliveries.
It currently operates 5,000 locations and employs a team of more than 18,000 people, making it the largest operator of parking real estate and delivery kitchens in North America.
Michael Beacham, president of REEF Kitchens, said: “We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF’s delivery kitchen platform to reach more customers faster and with Wendy’s world famous commitment to quality food and service.”
Wendy’s operates more than 6,800 restaurants worldwide.