Ignite Foodservice Solutions has acquired one of the Pacific Northwest’s leading foodservice manufacturer rep firms in a move that expands its presence across the US.
The company has taken over Pro-Pacific, which gives it a company-wide presence in Colorado, Arizona, Utah, New Mexico, Wyoming, Montana, Idaho, Washington, Oregon, Alaska, and Hawaii.
Ignite was purchased during the 2007 recession by Carl Kisner, Ignite’s CEO (main image).
Following a reorganization of the company, he has steered the business to growth and introduced a robust focus on its sales and marketing processes.
With VP of sales, Paul Shipman, overseeing the internal sales and support structure, the company has expanded its manufacturer lines and strengthened its service proposition.
Pro-Pacific has been in operation for over 25 years with some of the original employees still working for the company today.
Robin Oury, Pro-Pacific’s former CEO, said: “The conversation started when Carl and I were discussing the future of the industry and where we thought it was going. It was then that we realized we shared a similar customer base in separate territories and not only did our business philosophies align, but so did our values, mission, and even operational software. Our entire company is excited to partner with Ignite on this new venture.”
Pro-Pacific joins Ignite with a strong line-up of equipment manufacturers, nine key employees, a test kitchen in Seattle and full-time chef Wade Harris.
“The interaction between employees in the different companies has been fantastic,” continued Oury. “The collaboration between teams has been great. Our chefs have gotten together and are coming up with ideas to move forward.
As the companies get settled into their new structure, they will have the ability to enhance their connections with existing customers to make the sales and service process simpler.
Not only do both firms share a similar client-base, but they also share core values, vision, goals, quality teams, and a core focus to “create and communicate value” – making the acquisition a natural fit.
The two organizations will be able to offer multiple test kitchens for demos and events showcasing their manufacturer’s products, as well as extensive culinary support and development.
Ignite’s additional coverage into the Pacific Northwest, Hawaii, and Alaska will allow for consistent messaging to dealers and consultants, leading to a better customer experience for end-users across the territory.
With Ignite’s expanded organization spread across multiple state lines, the company is headquartered out of Denver and boasts four test kitchens and multiple offices.
Kisner said: “The acquisition positively affects this aspect of our organization by way of processes put in place to deliver a single message across the boundaries. Both the customers and manufactures will consistently receive a quality they can count on without having to use multiple firms, simplifying the process.”
Kisner shares the same enthusiasm as Oury in the acquisition and is envisioning how the future will unfold for rep agencies. “Our short-term goal is to help our brands become a single voice for our customer base throughout the collected territory and continue to nurture great relationships with our factories.”