Wahlburgers, the restaurant chain run by Mark Wahlberg and brothers Donnie and Paul, has announced that its London branch will not reopen after lockdown measures are lifted in England.
The brand had previously stated that the Covent Garden restaurant, its first outside of North America, was the flagship venue in Europe, around which it planned to expand into the rest of the continent. It still has one European restaurant in Germany.
It was also announced in early May that the restaurant had taken advantage of the government’s furlough scheme in a bid to survive.
After a month of furloughing staff, though, the chain has announced the permanent closure of the London burger restaurant.
The news comes only weeks after Wahlburgers appointed a new CEO, John Fuller, previously boss of burger chain Johnny Rockets.
This is the second Wahlburgers branch to shut in less than a month, with an Alabama location closing down in mid-May.
The Evening Standard carried a statement from the brand that read: “Wahlburgers Covent Garden is situated in a very busy shopping and entertainment hub that attracts many locals and tourists.
“Our franchisee had to make the difficult decision to close this location due to the financial impacts of the pandemic on the restaurant industry, as well as the uncertainty of consumer behaviour post pandemic in a location such as this.”