Waddington introduces silver-look cutlery with 20% PCR content

Novolex Reflections photo

Waddington North America (WNA) has introduced a new collection of silver-look cutlery with 20% post-consumer recycled (PCR) content.  

Reflections Renew cutlery is made from FDA-compliant resin that includes PCR content and is recyclable where facilities exist.

The term post-consumer material refers to material obtained from a product that has been disposed of after its intended use

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The range follows the patented Reflections cutlery, which was the first line with silver-look technology to be introduced to the market.

Reflections Renew cutlery will be available for sale at grocery and retail stores nationwide under WNA’s consumer brand Tableluxe.

Jennifer Heller, vice president of marketing for WNA., said: “Reflections has always been the premier choice for anyone seeking an elegant, sophisticated look for their disposable cutlery.

“Now we’re offering Reflections Renew with all the benefits and advantages of our original cutlery but with a smaller environmental footprint.”  

Made in the USA, Reflections Renew cutlery includes knives, forks and spoons available in the Reflections Classic and Select product lines.

Additional product lines with PCR content will be launched in 2020. 

When developing the original Reflections cutlery product, WNA chose to use a stainless-steel coating rather than an aluminum coating because it offers the best combination of coating durability, appearance and safety when used with a variety of foods.

Independent testing shows that Reflections Select cutlery offers nearly 200% greater strength over competing cutlery. 

Heller added: “We strongly encourage consumers to compare Reflections Renew against other metallized cutlery brands.

“We are confident they’ll find Reflections Renew is an excellent alternative.”

Waddington North America is a Novolex brand.

Tags : cutleryNovolexWaddington North America
Patrick Cremona

The author Patrick Cremona

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