Vitamix has announced the creation of the new leadership role of chief commercial officer, to which it has appointed Steven C Laserson.
The company hopes that Laserson will guide it to strong business growth and an increased market share in the coming years.
Laserson comes to Vitamix from American Greetings Corporation (AGC), a Cleveland-based designer, manufacturer and retail service provider of digital and physical social expression products for consumers and retailers.
While at AGC he held multiple leadesrhip roles over 24 years.
Vitamix said that Laserson’s new role as chief commercial officer will include ensuring all aspects of marketing, brand, sales, product management and engineering are working together.
He commented: “I am thrilled to be joining Jodi and her team at Vitamix, and I’m humbled by the opportunity to help build upon the legacy of their family owned, purpose-driven company.
“The Vitamix brand has become synonymous with quality, reliability, integrity and making healthy eating easy for its consumers.
“These powerful brand assets provide tremendous foundation for growth.”
Vitamix, headquartered in Ohio, was founded in 1921 and manufactures high-performance blending equipment.