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US fast-casual chicken chain hatches overseas expansion plan

Slim Chickens

A US fast-casual chain with 80 restaurants is ramping up internationally after putting plans in place for new sites across the Pond.

Slim Chickens, which was set up by Tom Gordon and Greg Smart in 2003 after they initially began testing chicken recipes in a garage, is seeing demand for its offer increasing in Europe and now intends to open a sixth site in the UK.

Working alongside local partner Boparan Restaurant Group (BRG), the brand has plumped for a retail location in the south-west city of Bristol later this month.

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Bringing an authentic taste of Arkansas and the renowned Southern US hospitality to the market, the American fast-casual concept, which specialises in premium, cooked to order chicken, will open within the city’s main shopping center.

This latest opening comes just two years after the brand’s successful UK launch in London.

Since then, demand has been such that two further London sites have opened in Brunswick Centre and Soho, and Slim Chickens’ restaurants are also firmly established in Cardiff and Birmingham.

The Bristol opening further underlines BRG’s ambitious growth plans for Slim Chickens with more restaurants planned in key cities across the UK to open in 2020.

The first US site opened in Fayetteville, Arkansas, and the business has since grown to more than 80 sites in the US alone.

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Andrew Seymour

The author Andrew Seymour

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