Two of the leaders in the American fast-casual salad market have merged to form Salad Collective
MAD Greens and Snappy Salads will continue to operate under their respective brand names as salad-centric concepts dedicated to fresh and flavor-filled offerings.
While each will maintain their unique menu and brand identity, the concepts will collaborate on best operational practices, shared administrative services and creating a unified culture.
A combined team of operators will continue to focus on hospitality, fresh ingredients, driving sales through multiple channels and creating opportunities to grow both salad brands, led by Darden Coors and John Montgomery.
Coors is CEO and Montgomery is president of Salad Collective, and both held those positions at MAD Greens immediately prior to the transaction.
Chris Dahlander, CEO and founder of Snappy Salads, is stepping down from day-to-day operations, but will continue to provide brand voice recommendations and overall vision as he assumes a role on the Salad Collective Board of Directors.
He said: “Both MAD Greens and Snappy Salads have a long history in fast-casual salads, offering their customers fresh, great-tasting healthy meals.
“We are very excited to form this partnership and pool our collective resources to deliver greater value to our customers and our shareholders.”
Montgomery added: “Each brand brings a talented leadership group, strong store performance and a focus on serving our customers through various channels.
“Working together, we will leverage best practices, technologies and expertise across both brands to be even stronger in our respective markets.”
The MAD Greens brand includes 33 locations in Colorado, Arizona and Texas, while Snappy Salads includes 14 locations in the Dallas/Fort Worth metro area.