Troon, club management and marketing company, has acquired RealFood, a Massachusetts-based food service consulting firm.
Tim Schantz, president at Troon, said: “Troon currently delivers a wide gamut of food and beverages services at our managed facilities.
“Our alliance with RealFood will significantly increase our food and beverage expertise and capabilities for current and prospective clients.”
RealFood will continue to operate under the RealFood brand and the company’s leader, Ed Doyle, will continue as president.
RealFood has been serving the needs of the food and beverage industry since 1996 and has an extensive portfolio of more than 500 international and domestic clients.
RealFood has opened over 400 restaurants and has 150+ years of combined operating experience. RealFood joins Troon’s portfolio of companies that includes Troon Golf, Troon International, True Club Solutions, and Cliff Drysdale Management.
Doyle said: “We are incredibly excited to be bringing RealFood’s expertise and capacity to the Troon organization.
“This acquisition only further reinforces Troon’s commitment to delivering outstanding food and beverage experiences at all its managed properties and RealFood is uniquely qualified to take an already stellar execution to the next level.”
With the acquisition of RealFood, Troon’s food and beverage department will triple in size and scope.
The department currently oversees banquet and restaurant operations at more than 150 venues located at golf resorts, private clubs, daily fee golf courses and recreational facilities.
By acquiring RealFood, Troon will soon open a new corporate office in Boston, Mass. allowing the company to be closer to Northeast clients and accommodate regional growth opportunities.
Financial terms of the deal were not disclosed.