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Taco Bell’s self-order kiosks win industry award

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Self-order kiosks used by Taco Bell have been crowned winner of the Best Customer Experience Award at the 2019 ICX Summit in Dallas.

The kiosks, which use technology from Elo, a leading global supplier of interactive solutions, were honoured with the award, which recognizes the best “restaurant-specific achievement in using interactive technologies to create a transcendent brand experience.”

The kiosks were first introduced to selected Taco Bell outlets in the fourth quarter of 2018, and are now in use in over 4,000 locations nationwide.

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The Mexican-inspired chain hope to continue the rollout throughout the rest of 2019, and envisage the kiosks being available in over 7,000 stores across the country by the end of the year.

By utilising Elo technology, the kiosks use a custom application to showcase their menu on 22-inch large-format displays powered by EloView.

The system is managed at a central location, meaning that thousands of kiosks across the country provide a consistent experience for Taco Bell’s customers.

Rafik Hanna, senior director of IT at Taco Bell spoke of his delight at winning the award.

He said: “Taco Bell strives to stay relevant with customers’ ever-changing preferences and we are honored that the ICX Association recognizes our efforts.

“By partnering with Elo, we have succeeded in delivering a frictionless experience to our customers while streamlining our operations. We have unlocked the ability for our fans to make their menu items more cheesy, beefy, crunchy and more, all with the tap of a finger.”  

Tags : EloICX AwardsTaco Bell
Patrick Cremona

The author Patrick Cremona

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