Tableware supplier targets East Coast business with New Jersey distribution hub


Denver-based tabletop supplier 10 Strawberry Street has opened a new distribution center in northern New Jersey.

The move marks the first time that the company has opened an East Coast facility and comes as it looks to continue its growth trajectory with its most important customers.

CEO Zach Zucker explained: “Five years ago we purchased another distribution center here in Denver which doubled our warehouse capacity to serve our growing businesses.

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“We have continued growth across all our businesses – retail, party rental and hospitality. Of course, for the moment, hospitality has challenges with the pandemic, but even that channel is improving.”

The new distribution center in Rockaway spans 20,000 square feet and will allow the company to spread its logistics requirements out and provide quick resupply to East Coast customers.

“We are very excited about our new facility on the East Coast,” continued Zucker. “It’s near the Port of Newark and will cut down both time and cost, while improving our service levels. In addition, this allows us to continue to expand our state-of-the-art packaging platform we’ve established in our main Denver facility.”

Mr Zucker suggested acquisitions could also have a part to play in its expansion, but stressed that it wouldn’t purchase another business just for the sake of it.

“We’ve looked at a number of acquisition possibilities and we’ll continue to look, but it has to be the right fit. Right now, we’re pleased at where we are at and look forward to continuing to reinforce our mission of supply tabletop, buffetware and home goods that are – simple, elegant and affordable.”

The company has been supplying tabletop and buffetware to the hospitality sector for almost 40 years.

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Andrew Seymour

The author Andrew Seymour

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