Foodservice equipment specification provider Specifi has appointed Randy Hano as CEO for North America.
Hano, who has led sister company FER Media as president and publisher, is adding Specifi, North America to his portfolio of responsibilities.
He joins Specifi as it begins offering its next generation suite of industry-leading foodservice specification software to the North American market place.
The suite of products include quote, design and content management solutions, all tied together to provide seamless integration.
He said: “Combining responsibilities adds to both companies’ value proposition. Foodservice Equipment Reports and its Digital Solutions Group arm are in the business of helping manufacturers sell more equipment and market their companies.
“Specifi’s solutions deeply integrate with manufacturers and the entire foodservice equipment value chain. We now offer an entire, integrated end-to-end solution for manufacturers, dealers and designers at a time where many of them are hungry for an alternative to what currently exists.”
Hano is known throughout the industry as a trusted thought leader who has added creative, effective and state-of-the-art solutions that connect all cohorts of the industry.
With a focus on digital, FER has revamped its website, developed significant newsletter offerings, seen tremendous growth in its social media presence, and personalized its marketing solutions.
Specifi CEO Bob Wolters commented: “Having Randy join Specifi represents nothing short of a sea change for the industry. Customers will have one place to turn in order to create branding, product consideration and purchase opportunities. We know that the foodservice industry will benefit from this combined resource created by industry veterans, not outsiders.”