Smart pizza ovens supplier hires reps and grows test kitchen presence ahead of US push

API Tech

French manufacturer API Tech has high hopes for its smart pizza automation equipment in the USA after gaining UL and NSF certification.

The company has been specialising in the design, manufacturing, and installation of high quality automated machines since 2004 and moved into the foodservice sector six years ago. It has since installed more than 350 machines worldwide.

The system uses two deck-style hearth ovens that bake two pizzas at 662°C in three minutes or less and a proprietary system that differs from other machines that rely on microwave or convection technology to reheat frozen pizzas.

Story continues below

“Because the American market is the largest market for pizza and vending machines in the world and people value convenience, safety and restaurant-like pizzas, Smart Pizza is definitely the future,” Detlev Goedbloed, business development director for North America, told Catering Insight USA.

“Our range of smart machines are designed for entrepreneurs, foodservice providers – colleges and hospitals – and restaurateurs that wanted to have full control over their machine, be able to use their own ingredients, and offer fresh restaurant-like quality products hot and cold 24/7.”

Starting mid-2021, API Tech will have sales reps and smart pizza ovens installed in test kitchens across the USA where future operators can test their own pizzas using their own ingredients.

Mr Goedbloed said Smart Pizza gives users the ability to use their own dough, sauce and toppings, and offer fresh rather than frozen pizzas.  It is possible to adjust the baking time and temperature for up to 4,000 different pizza recipes.

“For less than $85,000, an operator can invest in the future ‘Restaurant-In-A-Box’, be fully up and running in approximately four months and tap into markets without high overheads, issues with staff, rent, and any other financial risks. If that specific location isn’t performing as well as the operator thought it would, the Smart Pizza can be easily relocated to a more profitable location,” Mr Goedbloed said.  

Tags : API Techautomationsmart pizza
Andrew Seymour

The author Andrew Seymour

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Catering Insight