Seattle-based food tech firm launches automated assembly platform for pizzas


A Seattle-based food technology innovator has unveiled a ground-breaking automated assembly platform for the foodservice and hospitality industries.

Picnic says that the system, which will initially focus on the production of high-volume, customizable pizzas, is the first of its kind.

The compact, freestanding system integrates Picnic’s issued U.S. patent and other U.S. and international patent-pending modular, configurable equipment, with its software, cloud and deep learning technology, and is available to customers with no upfront costs.

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The company also revealed that two of its first customers are Centerplate, a leader in live event hospitality for more than 115 million guests each year at more than 200 prominent sports, entertainment and convention venues, and Washington-based restaurant Zaucer Pizza.

Picnic will showcase the system’s first live public presentation of its pizza production capabilities at the 2019 Smart Kitchen Summit at Seattle’s Bell Harbor International Conference Center next week.

The firm’s CEO, Clayton Wood, said: “We are defining the new standard for food preparation and offer the only pizza automation platform supporting mass customization.

“Picnic enables food service operators to eliminate many current pain points and address evolving consumer tastes.”

Adrian Dishington, senior vice president at Centerplate said: “We always seek to be on the cutting edge, when it comes to AI, robotics and identifying new technological solutions that enable us to provide a better experience for our fans.

“We are happy to roll out a pilot of the Picnic pizza-making technology in our kitchens, as we look to enhance our quality and speed of service.

“Technology that enables employees to be more successful will influence the guest experience at ballgames, concerts and all types of events moving forward.”

Picnic will deliver, install and maintain the system, and provide platform and software updates for a monthly fee with no money upfront.

The company can also provide custom design software solutions for operators to integrate with existing point-of-sale and ordering systems.

Aaron Roberts, co-CEO of Zaucer Pizza, said: “The assembly system is extremely flexible and painless to set up. It’s safe to work around, takes little space to operate and only minimal training is required.

“Their technology’s secret sauce will make our pizza production process more efficient and business more competitive. Having Picnic’s capabilities in our kitchens makes me confident we can navigate future market dynamics and better manage our resources.”

Tags : food techpicnicpizza ovensSeattletechnology
Patrick Cremona

The author Patrick Cremona

1 Comment

  1. Can it produce just fresh pizza (dough, sauce , cheese and pepperoni) 10-15,000 per day like FMC? Cooked on a conveyor oven?

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