A new report has revealed just how much food delivery customers prefer third-party websites, apps and other technology-based interfaces as part of their dining experience.
Technomic’s report says that as many as 52% of Generation Z consumers use third-party delivery apps or websites like Uber Eats.
Meanwhile, 21% of consumers somewhat agree that they prefer apps or websites that offer multiple choices, rather than ordering directly from a restaurant.
Also interesting is that 56% strongly agree that they would like to know more about how food delivery restaurants use their personal information.
Winsight company Technomic specializes in management consulting, cloud-based B2B research tools, and consumer and menu trend tracking.
Technomic senior manager of consumer insights Anne Mills commented: “Technology is becoming more ingrained in the foodservice industry and is rapidly evolving.
“Operators will need to work with their partners to formulate tech strategies that meet consumers’ growing demands for tech-based amenities, yet also are fluid enough to evolve with technology.”