Redco expands client base with two new manufacturers


Midwest-based rep group Redco Foodservice Equipment has expanded its client base with the addition of two new big name manufacturers.

The company announced earlier this month that it will be the new manufacturer representatives for Ovention in MAFSI regions 18 & 19, covering Minnesota, North Dakota, South Dakota, Wisconsin, Upper Michigan.

And it has now added Electrolux Professional to the list of companies it is representing, with the firm announcing yesterday that it would take care of Electrloux in MAFSI regions 17, 18 & 19.

Story continues below

These two additions add to a strong year for Redco, who also began representing Winholt in March.

The news coincides with the appointment of a Mike Curtis as a new sales manager at the firm.

Curtis joins Redco following an eight year stint at PRF Marketing and lists Direct Supply and Hanna/Young & Associates amongst his previous employers.

Redco’s president Dave Hartlerode said of the appointment: “I am confident that Mike will excel in his new role and will ensure a tighter coordination of our sales operations to better serve our customers and meet our market goals.”

Redco Foodservice Equipment, LLC is a sales and marketing company who provides the Foodservice Industry with representation in Wisconsin, Upper Michigan, Minnesota, North Dakota, South Dakota and Illinois.

It describes its mission as “to be hard working, conscientious and totally ethical in all of our dealings” and “to provide complete coverage of our Manufacturers’ lines in all of our territories and to produce profitable business to our customers.”

Tags : Electrolux ProfessionalOventionRedco Foodservice EquipmentWinholt
Patrick Cremona

The author Patrick Cremona

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Catering Insight