Reality Interative equips QSR chains with digital retail technology

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A set of innovative retail technology solutions has been launched to help Quick Service Restaurant (QSR) chains manage their digital store experience and meet rising consumer expectations.

Reality Interactive, the company behind the launch, recognized that QSR chains are seeking new and innovative ways to attract customers, and that technology could support their growth ambitions.

With industry research from the National Restaurant Association finding that nearly a third (32%) of diners believe restaurants are lagging in their technology use, Reality tapped into its expertise in retail technology to help close that gap.

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The suite of solutions includes menu boards, branded signage, digital kiosks, all supported with retail-rugged networks.

Aside from sales growth, the solutions can also provide point of sale data and analytics to help drive operations and marketing campaign performance.

Chains are able to respond to price change needs throughout the day, and give local stores control to provide regional specials while still being able to implement nationwide campaigns from a central control panel.

The first company to deploy Reality Interactive’s solution was healthy juice chain Juice Press, which has been rolling out its new digital experience throughout Juice Press ‘grocerant’ concept stores nationwide, including inside Whole Foods Market and Equinox Fitness clubs.

“Using our experience in other markets, we have been able to make programs for the QSR market more cost effective and easier to scale – something that’s critical for an industry which has a high sensitivity to proving an ROI model,” said Bryson Hyte, co-founder and partner.

“Understanding their customer journey and their goals is also an important first step before designing the ultimate digital solution. We are very excited by the results in sales growth we’ve seen so far.”

Tags : QSRReality Interactiveretail technologytechnology
Andrew Seymour

The author Andrew Seymour

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