Rational’s UK boss ready for challenge of steering North American ship

Simon Lohse, Rational

Rational’s new North American boss has been running the combi oven manufacturer’s British operations for the past five years.

Simon Lohse will be making the switch in the coming weeks after agreeing to run Rational’s business in North America and Mexico.

He said he was excited about the prospect of taking on the new role.

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“It is a great new challenge to become responsible for the US, Canadian and Mexican markets, which are individual in their own right and all quite different in some aspects of structure to the UK market.

“I am looking forward to living and working in a different culture, with different market dynamics, to leading and supporting the strong Rational team already in place in North America, to meeting new colleagues and business partners, and to making new friends.”

Lohse joined Rational in 2016 and his five years at the helm of the combi oven manufacturer’s UK subsidiary has brought many achievements.

He said: “The successful integration of the Frima brand within Rational was a definite highlight, and with that change we were able to offer even greater support to our business partners and end-user customers. Obviously the iCombi and iVario product launch in 2019, and the need to convert that from a physical event to an online platform was a huge challenge but delivered tremendously rewarding results.

“Further to that, the development of our online sector-specific CookLive events and the success we are seeing in delivering full thermo cooking capabilities in terms of iCombi, iVario and ConnectedCooking as a complete solution to a variety of commercial kitchen operations brings a great sense of achievement.”

Lohse will be based in Chicago.

Tags : combi ovensRational
Andrew Seymour

The author Andrew Seymour

1 Comment

  1. It is a fantastic to see Simon’s considerable abilities and skills being elevated to the international foodservice business environment. Many of us who have been fortunate enough to work with him have seen them in action.
    Whilst we are sorry to see him leave we thank him for his input and leadership in the FEA as our vice chair and also as chair of the Revenue and Marketing Committee.
    We wish you every success in the new role Simon!

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