Rational USA appoints Culinary Equipment Group as manufacturer’s sales rep


Foodservice equipment manufacturer Rational USA has inked a deal with Culinary Equipment Group (CEG) for the latter to act as an exclusive independent manufacturer’s sales representative.

The agreement will apply in Northern Illinois and Northwest Indiana only, beginning January 1, 2021.

CEG will market, promote, demonstrate, sell and support customer acquisition, expansion and retention activities for Rational across this territory.

Story continues below

“Culinary Equipment Group is a premier foodservice equipment representative, and we look forward to joining forces with them to serve the market where we are headquartered in the USA,” stated Rune Are, interim area vice president for Rational North America. “Culinary Equipment is well established, its principals are highly experienced, and its modern approach to the business is exemplary.”  

Based in Addison, Illinois, CEG represents leading manufacturers of commercial kitchen equipment, and works closely with many design consultants, specifying dealers and operators.

“Rational offers products and application innovation rarely seen in foodservice today, and we find that exciting! When you go to market with the market leader, you never have to defend the quality of the product or service,” said Howard Cohen, sales principal at Culinary Equipment Group. “We look forward to introducing Rational to our territory’s most dynamic and successful operators.”

Tags : Culinary Equipment GroupRationalRational USA
Sam Lewis

The author Sam Lewis

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Catering Insight