Anybody working in this industry for any length of time knows that it will, pretty quickly, turn you into a ‘kit spotter’.
You walk into a bar or restaurant or watch a food show on TV and the first thing you notice is the brand of equipment being used.
Sometimes you only need to see the colour of a control knob or a glimpse of the logo to know exactly whose kit it is.
So it was no surprise to see Rational excited this week after spotting a couple of its ovens in the home of none other than Kim Kardashian.
The reality TV star – who has 63 million Twitter followers – was giving a TV new screw a tour of her kitchen when the German manufacturer clocked its SelfCookingCenters in the background.
It took to social media to post a clip of the tour. The Kardashians employ a professional chef to cook their meal, hence the commercial equipment used in the kitchen.