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Rational claims 45% market share in US and 65% in Canada

Rational combi ovens

Rational claims it has become the most widely distributed combi oven brand in North America following its most prolific year yet.

The acceptance of combi technology has gained momentum the fine, fast and quick service restaurant sectors, as well as lodging, retail and catering.

And the German manufacturer claims it has been the main beneficiary after reporting a 26% increase in revenue and a five-year CAGR of more than 20%. It now believes its market share in US and Canada stands at 45% and 65% respectively.

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Markus Glueck, executive vice president of Rational North America, said: “Year after year, Rational continues to expand its North American presence because we invest heavily in our organization and product innovation. In 2018, with our market share exceeding 45% in the US and 65% in Canada, we became the most widely distributed combi brand in North America.”

Glueck said the company remains focused on delivering greater value and benefit to customers through innovation.

Last year it released the UltraVent Plus family of recirculating vents that capture vapor, grease and lingering smoke, enabling operators to install its ovens in customer-engaging front cooking areas and forego investments in costly hoods.

Throughout this expansion, Rational has invested in employee education, training, and culture-building activities.

“We know that happy employees lead to happy customers. I’m proud to say that our recent employee engagement survey reported an engagement index of 87, which equates to the highest category of engagement on the respected KANTAR TNS scale,” said Glueck.

Rational shipped 10,000 units from its North American Distribution Center, the highest output that it has ever recorded annually in North America.

Tags : combi ovensRational
Andrew Seymour

The author Andrew Seymour

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