Rational adds new role, appoints Ryan Elsen as first incumbent

Ryan Elsen

Rational has announced it has created the new role of vice president of street sales, with Ryan Elsen appointed as the position’s first incumbent.

With the creation of the role, the leading combi-oven manufacturer is expanding its US leadership team and positioning the company for continued growth.

Elsen brings nearly 20 years of sales leadership experience, most recently serving as the director of program sales and vice president of sales for Sysco Food Services of Iowa.

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Now, Elsen will oversee the sales activities of the five Rational USA street sales directors, 27 regional sales managers and 21 manufacturer representative partner groups.

With customers increasingly switching to Rational products from conventional and competitive units the company has responded by increasing sales team capacity and sales leadership.

The firm currently has a 45% market share and a five-year compounded annual revenue growth rate above 20%– achievements which the firm say have been “made possible by an outstanding sales team, best-in-class service and unequalled after-sales customer care. “

Markus Glueck, vice president of Rational North America, said of the new appointment: “We are delighted to add Ryan to our team and confident he will help us accomplish our aggressive goals.

“We shipped over 10,000 units last year and will do that again in 2019. It’s our investments in talent and infrastructure that enable RATIONAL to maintain an outstanding customer experience, while positioning the company for ongoing and sustainable growth.”

Tags : appointmentsRationalRyan Elsen
Patrick Cremona

The author Patrick Cremona

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