Rampant Rational bears down on billion dollar sales mark


Preliminary numbers from Rational reveal the combi oven maker’s turnover rose 8% last year to €844m ($921m).

The increase is the equivalent of an extra €66m ($72m) on its top line compared with the 12 months before as it met its annual forecasts despite the challenging economic picture.

For extra context, it is also almost the same as Rational adding another market the size of the UK to its revenue, given that its turnover in the UK is around £60m.

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The Germany-based outfit said all regions had played a part in the growth and reserved special praise for Asia and North America, which made an “above-average” contribution to its expansion.

Its VarioCookingCenter business, which is now marketed under the Rational brand, romped to 13% sales growth and made a significant contribution to earnings.

Rational said it forecasts earnings before financial result and taxes (EBIT) of around €223m ($243m), which equates to an expected EBIT margin of 26.5%.

More than 140 new jobs were created worldwide, around half of them in Germany, as Rational invested in strengthening its workforce last year. It now employs more than 2,250 people worldwide.

“Once again in 2019, the vast majority of customers surveyed confirmed that they are highly satisfied with our products and services. Moreover, the close association with a basic human need makes our business less dependent on economic conditions,” said CEO Dr Peter Stadelmann.

Final group earnings for fiscal year 2019 and its outlook for 2020 will be published in March.

Tags : combi ovensRational
Sam Lewis

The author Sam Lewis

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