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Promotion for NRA Show chief as Winsight expands team

Mary Pat

Mary Pat Heftman has been promoted to vice-chairman of Winsight Exhibitions, with Tom Cindric joining the team as president of Winsight Exhibitions.

Heftman has been the leader of the National Restaurant Association (NRA) Show for the past 18 years and her role will now cover all of Winsight’s on-site events.

Winsight acquired the NRA Show in November last year and delivered a record-breaking centennial show in May.

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And its CEO, Mike Wood, is now eyeing even further growth. He said: “We have aggressive growth goals for the Show, and to achieve those targets, we’re doubling down on talent at the top.

“The team has done phenomenal work and much of that credit goes to Mary Pat who provided steady leadership through a period of tremendous change.

“She has more than lived up to her reputation as a best-in-class executive, which got us thinking of how we could leverage her experience beyond the Show across the entire Winsight portfolio.”

In her new position, Heftman will continue to maintain Winsight’s relationship with the National Restaurant Association, key exhibitors and other industry partners as well as working on further expansion opportunities for the show.

Speaking of the promotion, she said: “Immediately after the Show was acquired, the Winsight team was reaching out to offer support.

“Even with only a few months together the collaboration showed in how great our content was this year and how excited attendees were to have access to so much data and expertise.

“It’s this experience that has me excited about what’s to come at Winsight and eager to be part of it in a broader and more strategic role.”

Cindric will assume day-to-day management and P&L responsibility for the Show, joining the team from Informa where he served as senior vice president of Informa Global Exhibitions, U.S. Commercial Events and several International Commercial Events.

He said: “The National Restaurant Association Show is already a fantastic event so the challenge will be finding ways to make it even better.

“There is a ton of momentum coming out of the 2019 Show, which is inspiring great thinking from the team on ways to create richer experiences for our attendees and drive professionals from the most sought-after segments to the trade-show floor.

“I’m inheriting a smart team, a strong product and the good fortune of working alongside Mary Pat as we chart course into 2020.”

Tags : Mary Pat HeftmanNational Restaurant AssociationNRA ShowWinsight
Patrick Cremona

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