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Private equity-backed Avision in foodservice equipment dealer buying spree

Catering supplies

Foodservice equipment and janitorial supplies firm Avision Sales Group has completed a buying spree involving six companies as it steps up its geographic coverage.

The company, which is backed by private equity firm Osceola Capital, has acquired Angel-Cotton Associates, Apex Commercial Kitchen, Demlow Marketing, Mid-America Sales, Plexus Reps, and TRC Marketing. 

The deals strengthen Avision’s presence in the Midwest and South, and expand its presence to the Central and Western regions of the US to establish a national footprint across 46 states.

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Angel-Cotton Associates was founded in 1993 and services janitorial and hygiene manufacturers on the West Coast, while Apex Commercial Kitchen has been trading since 2005 and represents foodservice equipment and supply manufacturers in the Midwest. 

Demlow Marketing was founded in 1958 and services janitorial and hygiene manufacturers in the Southwest, while Mid-America Sales, which was set up in 1987, does the same in the Great Plains states.  

Plexus Reps, which was created in 1992, will give it focus in the Southeast, while TRC Marketing, which was founded in 1940, services foodservice equipment manufacturers in the Rocky Mountain states.

Ben Moe, managing partner at Osceola Capital, said: “We have known the owners and team members of these businesses for many years, and they are a perfect fit with Avision’s client-first approach to growth and operations. We will remain focused on our aggressive buy-and-build expansion strategy and are enthusiastic about the opportunity to continue growing the Avision platform.”

Avision Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively. 

It represents manufacturers in the janitorial, hygiene, safety, foodservice disposables, equipment and supply industries. 

Tampa-based Osceola Capital invests in lower middle-market services companies, typically with EBITDA of $2m to $10m.

Tags : acquisitionsApex Commercial KitchenAvision Sales GroupdealersTRC Marketing
Andrew Seymour

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