Prepared food purchases up 11% in last two years

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Technomic’s ‘2019 Retail Foodservice Consumer Trend Report’ has found that 11% more US customers now purchase prepared foods at least three times a month, compared to 2017 figures.

The figure rose from 55% in 2017 to 66% this year, the management consulting firm reports.

Other noteworthy findings include that 73% of prepared foods are eaten out-of-store; 71% say they would occasionally add prepared meals to their grocery deliveries; and 47% eat prepared meals immediately after purchase.

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“Regularly scheduled grocery trips drive many prepared foods purchases as consumers appreciate being able to take care of grocery shopping while also having access to a freshly prepared meal or snack,” explains Bret Yonke, manager of consumer insights at Technomic.

“Moving forward, full-service restaurant and food hall experiences will begin to roll out more frequently which is likely to encourage consumers to consider retail foodservice for a wider variety of occasions.”

Technomic is owned by Winsight. Winsight describes itself as “a business-to-business information company”. It serves the restaurant and noncommercial foodservice industries, as well as the convenience and petroleum retailing and grocery industries.”

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Sam Lewis

The author Sam Lewis

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