Parts Town doubles the number of brands using innovative spares search tool


The number of participating manufacturers taking advantage of Parts Town’s Serial Number Lookup has nearly doubled to 25 since its launch in early 2019.

New manufacturers include Angelo Po, Market Forge, Marsal Pizza Ovens and Unified Brands, which encompasses Avtec, Groen, Power Soak and Randell.

The first-of-its-kind search tool is delivering huge value to the company’s manufacturing partners, including an increase in parts sales, lower return rates and reduced technical support and warranty calls for a better top and bottom line.  

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The feature uses model serial numbers from foodservice equipment manufacturers resulting in a faster, more accurate experience for customers.

It allows users to enter the specific serial number of an equipment model and view only the OEM replacement parts needed for the that specific piece of equipment.

Steve Snower, CEO at Parts Town, said at the launch: “Parts Town is dedicated to providing our manufacturer partners and our customers with the lasts technological advancements in a way that makes sense for their operations and directly addresses a need.

“Serial Number Lookup is our latest innovation that revolutionizes replacement parts distribution by ensuring easy, accurate parts identification and eliminates the unnecessary downtime associated with ordering the wrong part.”

Other brands on board with the tool include APW Wyott, Bakers Pride, Blodgett, Duke, Henny Penny, Hussmann, MagiKitch-‘n, Ovention, Perfect Fry Company, Perlick, Pitco, Southbend Range and Tri-Star Manufacturing.

Tags : Angelo PoMarket ForgeMarsal Pizza OvensParts Townspare partsUnified Brands
Andrew Seymour

The author Andrew Seymour

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