The National Restaurant Association (NRA) is calling for applicants for this year’s Kitchen Innovations (KI) Awards program.
Manufacturers are invited to submit equipment and technology innovations for the award, which the NRA says has earned a reputation for defining the gold standard of foodservice equipment innovations.
The association says it is looking for forward-thinking and cutting-edge equipment that generates industry growth through a focus on automation, efficiency, safety improvements, sustainability, waste solutions, and more.
All innovations must have been or will be introduced within 24 months prior to the National Restaurant Association Show from May 16-19, 2020 and must be commercially available for foodservice operators.
If selected, participants must also exhibit in their own booth at the 2020 Show, in addition to staffing an exhibit space in the KI Showroom.
In order to enter, applicants must describe the innovation in 60 words or fewer and explain the innovation’s design, technology, and functionality.
They must also answer what makes the innovation unique, how is it superior to competing products and describe the benefit to foodservice operator resultings from this innovation.
The application also requires several uploads, including a product specification sheet, product brochure, company logo, and product photo.
All applications require a $1,500 deposit in order to be reviewed by the expert panel of judges.
For applications that are selected to receive a KI Award, the deposit becomes non-refundable and is applied to the total participation fee of $13,225.
The $1,500 deposit will be refunded for submissions that are not selected.
Benefits of being a KI Award recipient include: 8′ x 10′ turnkey exhibit space in the highly trafficked KI Showroom; KI Award logo and custom signage for use in marketing efforts for the life of the product; 280,000+ impressions through attendee marketing; and 2.5M+ earned media impressions.