Fans of the New York Mets will soon be able to grab snacks and beverages from a walk through express self-checkout kiosk that allows them to complete their purchase in a single touch.
The Walk-Thru Bru is the result of a collaboration between the MLB team, Aramark, secure identity company CLEAR and Mashgin, a creator of self-checkout kiosks that use Artificial Intelligence (AI) to scan multiple items at once.
Aramark is the first concessionaire to pilot this fully-automated experience, which combines Mashgin’s AI-powered self-checkout kiosk and CLEAR’s biometric identity platform to create a “truly frictionless fan experience.”
There are four steps to using the sytem: choosing your items; putting them on the Mashgin unit for scanning; placing your fingers on the fingerprint reader; CLEAR charges the items selected to the credit card on file, and you’re on your way.
When items placed on the unit also include an alcoholic beverage, CLEAR simultaneously verifies that the member is of legal drinking age before completing the transaction.
Carl Mittleman, president of Aramark’s Sports & Entertainment Division, said: “As an industry leader, we’re continually researching innovative ways to utilize digital technology to create a more streamlined, convenient and frictionless process that allows fans to purchase food faster and get back to their seats.
“The fully-automated self-checkout we’re testing with the Mets, CLEAR and Mashgin is just the latest example of us working to transform the in-venue dining experience and delivering solutions that meet the needs and preferences of our clients and guests.”
Mets executive vice president & chief revenue officer, Lou DePaoli, added: “Enhancing the game experience for our fans remains a priority, and this innovative solution will help further their experience while at Citi Field.
“We appreciate the innovation, flexibility, and partnership which will allow us to be the first ballpark utilizing these digital technologies across the ticketing, security, and concession platforms for our fans.”
Located behind Section 130, the fully-automated Walk Thru Bru is available to CLEAR members at all remaining home games this regular season.