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New report launched to help catering companies better target the US market

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Technomic Inc. has published a report designed to aid international companies with an interest in the US foodservice industry.

This operator-focused report is a key addition to Technomic’s existing core suite of services supporting US market entry.

Key report insights include:

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  • Industry projections, with total US foodservice expected to account for 64% of the projected industry growth over the next five years
  • Attributes of successful chains, including fresh food, first-rate decor and flexible offerings
  • Areas of opportunity when targeting consumers, such as educating them on new ethnic flavors and ingredients
  • Percentage of each demographic that visits restaurants and retail, with 40.8% of millennials visiting fast-casual restaurants at least once a month

“Opportunity assessment for international operators looking to enter the US market has long been a core capability of ours,” said Technomic vice president of innovation, Sara Monnette.

“It’s increasingly apparent that there is a need for syndicated research to assist restaurant and retail operators looking to plan and execute a market entry strategy.”

Technomic also provides a proprietary framework to guide operators from initial concept positioning to go-to-market strategy development.

The Entering the U.S. Market: A Guide for Foodservice Operators report is available for purchase at https://www.technomic.com/available-studies/us-market-entry/entering-us-market-comprehensive-guide-foodservice-operators.

Tags : foodserviceresearchUS
Zoe Monk

The author Zoe Monk

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