New rep agency Elevate Foodservice Group has been appointed to exclusively market Rational’s products across New England.
Elevate Foodservice Group will support the growth of the brand’s foodservice equipment products across all the New England states (MAFSI region 1).
It will market, promote, demonstrate, sell and support customer acquisition, expansion and retention activities for Rational in this market.
Elevate is a newly-formed manufacturer’s rep group specializing in commercial foodservice that builds upon founder Mitch Marcotte’s deep expertise and success in many market segments including supermarkets, contract feeders and multi-unit foodservice operations.
Marcotte and his team of experienced professionals aspire to elevate the impact of manufacturer representatives by leveraging technology, enabling data-driven decisions and providing an outstanding customer experience.
“We are delighted to begin our relationship with Elevate Foodservice Group and continue our working relationship with Mitch Marcotte,” said Markus Glueck, executive vice president at Rational North America.
“Our customers will benefit from Elevate’s fresh, modern and energetic approach to the foodservice equipment business.”
Marcotte said: “Rational is a market leader that leverages technology and invests in the success of their customers. These are core values that we share. We’re excited to represent Rational’s new and innovative iCombi and iVario product lines.”
Elevate’s coverage area includes Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.