Graduate Hotels and C3 have partnered to bring a new delivery-focused, digital kitchen concept to the former’s properties with a mid-summer 2021 launch date in mind.
Graduate Food Hall, powered by C3, which allows multiple restaurant menus to operate from one kitchen, will launch in six Graduate properties by this summer, with plans to expand to most of the chain’s hotels by the end of the year.
C3 (Creating Culinary Communities) describes itself as a revolutionary food and beverage platform, founded by Sam Nazarian.
It will now bring its forward-thinking food and beverage concept to Graduate hotels and the student market they are aimed at.
Graduate’s hotel kitchens will be converted into multi-brand digital kitchens in which up to six of C3‘s brands, including award-winning concepts such as Umami Burger, Krispy Rice and Sam’s Crispy Chicken can operate at once.
The Food Halls will offer dine-in, delivery and takeout options.
“The partnership between C3 and Graduate will set the precedent for the future of hotel dining,” says Sam Nazarian, founder of C3.
“This setup not only supports and supplements in-room hotel dining and on-site catering, it also streamlines the ordering process and extends the hotel’s reach within the local community.
“One of the easiest ways for hotels to connect with locals is through food and with Graduate Food Hall, we’re making a selection of C3’s most popular restaurant brands available at their fingertips.
“At the same time, our digital kitchens are driving supplemental revenue streams back to our hotel partners, making this a win-win for the hotels and the communities they serve.”