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Nathan’s Famous announces agreement with Branded Virtual Kitchens

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Restaurant chain Nathan’s Famous has signed an agreement with Branded Virtual Kitchens Canada, Ltd (BVK).

The deal will offer operators with existing kitchens the opportunity to add the Nathan’s Famous menu as a virtual concept without any investment from the restaurant.

Branded Virtual Kitchens gives operators access to the Nathan’s Famous full and authentic menu, including its hot dogs and fries, New York cheesesteak, angus beef burgers, hand-dipped chicken sandwiches and premium shakes.

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James Walker, senior vice president, restaurants, said: “We are thrilled with the response we have seen for Nathan’s Famous in Canada since expanding there in 2019.

“We are excited to move forward with the collaboration with Branded Virtual Kitchens to expand our footprint and to introduce their consumers to the Nathan’s Famous menu.”

Branded Virtual Kitchens is best known for being Canada’s original master developer for Domino’s Pizza in the 1990s.

President and CEO Lewis Gelmon said: “We look forward to helping Nathan’s expand their Canadian footprint. Our easy to launch operating system uses off-the-shelf technology, an exclusive agreement with Uber Eats and sourced products to deliver that authentic Nathan’s Famous taste to the Canadian consumer.

“We are so confident in the brand and our system that we’ll guarantee our kitchen partners will always make money which has shown allows them to pay higher wages to solve staff shortages for their entire operation.”

Tags : Branded Virtual KitchensNathan's Famous
Andrew Seymour

The author Andrew Seymour

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