A Silicon Valley start-up that aims to improve mobile ordering for restaurants has changed its name from Curbside to Rakuten Ready.
The company became part of Rakuten, a global leader in innovation headquartered in Tokyo, when it was acquired last June, but has taken until now to change its name.
The firm uses ‘predictive arrival technology’ to streamline the ordering process and enables merchants to scale their order-ahead programs and deliver products to customers at the exact moment they’re ready for them.
And it says that the new name reflects the brand’s promise to reward consumers with speed and convenience, and the instant gratification of getting what they want right now.
The company’s co-founder and CEO, Jaron Waldman, said: “We know that now more than ever, minutes matter to consumers in their everyday lives.
“As Rakuten Ready, we’ll be enabling great mobile experiences on an even bigger scale.”
Mickey Mikitani, CEO of Rakuten, added: “Rakuten Ready is the customer experience leader for brick and mortar merchants, empowering them to reach customers in surprising and delightful new ways.
“It has been exciting to watch Jaron and his team at Rakuten Ready as they work to reward merchants with the ability to reward their customers with time back.”
The start-up has been endorsed by a range of operators including Pizza Hut, and Chipotle.