NAFEM’s British equivalent changes name to the Foodservice Equipment Association


NAFEM’s equivalent trade body in the UK is to rebrand from the Catering Equipment Suppliers Association (CESA) to the Foodservice Equipment Association (FEA).

The decision was taken in the wake of research showing that suppliers were keen for a change in moniker to reflect the “evolution” of the industry and the breadth of its membership base.

CESA is also part of the European Federation of Catering Equipment Manufacturers (EFCEM), which four years ago agreed to work with NAFEM and NAFES in Australia and New Zealand on global industry issues.

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CESA, which has been in existence for more than 80 years, currently represents more than 200 catering equipment suppliers.

Addressing attendees at the annual CESA Conference, CESA chair, John Whitehouse – whose company First Choice is now owned by Parts Town in the US – confirmed the switch and said members had “agreed overwhelmingly” for the association to become known as the Foodservice Equipment Association.

“Many of you as members suggested the change; we listened and we have acted on the call. The development reflects the evolution of the industry from catering to foodservice, and also reflects the breadth of services offered to equipment manufacturers across the 12 product groups, distributors, resellers and service companies.”

Mr Whitehouse unveiled the association’s new logo and lettering, and played a video outlining the services that it will continue to offer from promoting members’ interests and facilitating dialogue with government departments to championing industry education and delivering hard-edged technical information.

“A revised structure and communication lines combined with a well-resourced secretariat means that you are now getting the best possible service in all aspects of your business, whether local, reactive issues or UK, European or global matters,” Mr Whitehouse told delegates.

“Connectivity, BIM, environmental, training and education are all at the heart of the key issues that CESA is addressing for you, together with a members’ membership growth plan that has taken us to 200 members this year.”

The association’s membership base chiefly consists of catering equipment manufacturers, but also includes importers, distributors, resellers and service companies.

The change of name will officially take effect from March 2020.

Tags : CESAFoodservice Equipment AssociationNAFEM
Andrew Seymour

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