Over half of adults who ordered restaurant take-out or delivery in the past 30 days report that the restaurant they ordered from had earth-friendly practices, according to new research from The NPD Group.
Operators were seen to be adopting practices such as using food containers made from recycled materials, according to NPD’s Health Aspirations & Behavioral Tracking Service.
The findings coincide with a report from NPD that found nine percent of adults consider the environment as a top factor when making food and beverage purchase decisions, with young adults, aged 18-44, most likely to feel this way,
NPD’s SupplyTrack service, which tracks shipments from broadline foodservice distributors to commercial and non-commercial foodservice operators, also found that although plastic straws still make up the bulk of straw shipments, plastic straw shipments are down 4 percent and paper straw shipments are up 4 percent.
Darren Seifer, NPD food and beverage industry analyst, said: “Marketers need to understand that sustainability can be a deciding factor for consumers.
“While concerns like taste, convenience, health, and affordability are still primary factors for choosing foods and beverages, a company’s sustainability efforts can be the tie breaker if all other factors are equal.”