Mondelez International’s coffee brand launches two new touchscreen machines

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Insights into how consumers interact with foodservice operators has prompted Mondelez International’s coffee brand, Jacobs Douwe Egberts, to launch two new evolutions to its range of coffee machines.

The company has tapped into the trend for personalisation and engagement at the point of serve to launch the new Cafitesse Excellence Touch and Cafitesse Excellence Compact Touch in the spring.

The new machines both feature touchscreen technology and the same operational performance benefits of the Cafitesse range.

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The touchscreen interface can be personalised with messages to suit the needs of each individual operator and can even leave a message for customers when dispensing the coffee.

The overall look of the machine has also been improved with a new matte finish, well suited for use in front of house locations.

The Cafitesse Excellence Touch and Cafitesse Excellence Compact Touch are suitable for operators who need both quality and volume, with the creation of a cup of black coffee taking from 6 seconds, and a cappuccino from 12 seconds.

The larger machine can brew up to 600 cups per hour, and the Compact machine up to 140 cups per hour.

Coffee can be turned on or off by operators to maintain control and limit choice where this is appropriate.

Martyn Bell, category marketing manager at Jacobs Douwe Egberts, comments: “The new developments have been driven by consumer insights which brought to life just how important personalisation and engagement at the point of serve is – our new touchscreen technology will redefine the coffee experience in high quality canteens workplaces and hotels around the country.

“Whilst the consumer experience has been dramatically improved, we haven’t lost focus on the needs of the caterer, we’ve kept all the benefits Cafitesse is famous for, fresh coffee, no mess, no waste, no hassle.”

Tags : coffee machinesJacob Douwe EgbertsmergerMondelez International
Zoe Monk

The author Zoe Monk

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