Millennials driving change in the sustainability market


Nielsen predicts the sustainability market will reach $150 billion by 2021.

Almost half of U.S. shoppers say they’ll change their consumption habits to benefit the environment, the marketing research firm found.

Consumers are looking at products with greater scrutiny and prioritize those that are “healthy for me and healthy for the world.” 

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Shoppers spent $128.5 billion on fast-moving consumer goods products — items like food, toiletries and other consumables in 2018.

Sustainable product sales have grown 20 percent since 2014. At the same time, conventional product sales have dropped. 

Products that are organic, clean and sustainable led the growth in the sustainability category, per Nielsen. Sustainable products currently make up 22 percent of the total store, and Nielsen expects it’ll be 25 percent by 2021. 

When it comes to sustainable food purchasing, there’s a generation gap. About 75 percent of Millennials are altering their buying habits with the environment in mind, compared to 34 percent of Baby Boomers, Nielsen notes.

Tags : Nielsensustainability
Zoe Monk

The author Zoe Monk

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