Middleby Corporation has invested in providing its sales channel with new digital and communication tools to allow it to better support its growing portfolio of solutions.
The move comes in the wake of a year-long effort to consolidate sales rep partners and is designed to give dealers a greater chance to win new business using Middleby equipment.
Timothy FitzGerald, CEO of Middleby, said: “As part of our plan to build upon the successful efforts of the past year to consolidate our sales representative partners, we recently launched several digital sales and communication tools to better enable our sales teams. This has enhanced our ability to present comprehensive solutions based on the unparalleled breadth of Middleby’s capabilities.
“These initiatives ensure the Middleby sales channel has access to the best-in-class sales support across our portfolio of brands. With these improvements, we expect to capitalize on market opportunities more quickly and efficiently.”
The investment in front-facing sales activities comes as the manufacturer continues to consolidate its factory operations to become a leaner business.
“We have been able to offset pressures from increasing material costs and tariffs with cost reduction initiatives, acquisition integration activities, and targeted pricing actions,” said Mr FitzGerald.
We are executing further margin improvement through several manufacturing facility consolidations that are currently underway. Additionally, we have expanded efforts in strategically leveraging our supply chain and realizing operating synergies across the business units. We continue making these improvements, while at the same time investing in marketing and new technology innovation.”