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Middleby in NRA facelift as it adopts ‘concept’ approach

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Middleby Corporation unveiled a different look for the 2019 National Restaurant Show as the 100th anniversary event got underway at the weekend.

The Middleby brands remain in their familiar space at the front of the Chicago show, spanning booths 4200, 4212 and 3412, where they have been for decades.

But this year, instead of a space arrangement by individual brands, visitors have been getting the chance to experience foodservice concept solutions.

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Its leading technologies are displayed in a number of concepts, including casual dining, burger bar ventless applications, delivery, soup, grocery, bar, convenience store, bakery and fine dining.

An automated food court concept has been generating plenty of discussion about the benefi ts of automation.

Two ‘islands of automation’, serving pizza and tacos, are on site to demonstrate how robots and automation can deliver a compelling dining experience.

Another highlight is its robotics area in booth 4212 featuring the L2F CORI Robotics System in both prep to cook and cook to prep applications.

Additionally, Middleby has also been demonstrating Middleby Connect, its IoT Cloud solution, to further demonstrate the benefi ts of a connected Middleby kitchen.

With Middleby Connect, foodservice operators can perform data-driven analysis, monitor equipment health and distribute recipes on a global scale.

Tags : MiddlebyMiddleby CorporationNRANRA Show
Andrew Seymour

The author Andrew Seymour

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