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Middleby dives deeper into residential cooking market

Middleby Brava

The Middleby Corporation has extended its footprint in the residential cooking market by acquiring Brava Home Inc., a Redwood City, California-based outfit.

It is well-known for its advanced residential cooking technology paired with a chef-powered service.

Brava offers proprietary cooking-by-light technology which provides users a fast, flexible, space saving and eco-friendly appliance for their kitchen counter.

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The patented light technology cooks food up to four times faster, requires no preheat and allows the preparation of multiple products in the same oven cavity, providing significant time savings and convenience.

Additionally, the Brava technology allows for an intuitive, recipe driven and chef supported control that simplifies the cooking experience and ensures the perfect end-product for even the least experienced users.

“We are excited about the growth potential of Brava as consumers discover the benefits of light-cooking technology,” said Middleby CEO Tim FitzGerald.

“The cloud-based, smart-control on the Brava oven resonates with customers of all ages due to its simplicity and ability to turn any user into a chef. As Middleby continues to focus on the most progressive technologies, we are addressing a growing market of consumers who are versed in technology and a digital experience.

“We believe Brava will bring many opportunities to both our residential and commercial businesses, as we extend the technology and capabilities to other Middleby brands.”

John Pleasants, CEO of Brava, said the company was excited to join forces with Middleby.

“Our partnership provides tremendous opportunity for us to evolve our cooking solutions, delight our customers and accelerate our reach. We further look forward to collaborating and innovating with the strong portfolio of existing Middleby brands.”

Tags : acquisitionBrava Home IncMiddlebyresidential cooking
Andrew Seymour

The author Andrew Seymour

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