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Mexican inspired QSR chain expands with seven new openings

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Mexican inspired quick service restaurant chain Naughty Chile Taqueria has announced the opening of seven new locations throughout south central and western US.

This brings the total number of Taqueria stores nationwide to 46, including a first in California.

The new stores are located at Stop-A-Minit stores in both Diana and Gilmer, Texas; Pak-A-Sak in Amarillo, Texas; Sunnyslope Market in Nampa, Idaho; Butler Market South in Bend, Oregon; Culver Market in Culver, Oregon; and Pious Petroleum in Oakland, California.

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The chain’s founder and president, Shulz Hartgrove, said: “This has been a great summer for Naughty Chile Taqueria.

“The seven new locations are in terrific markets and our new partners bring a wealth of foodservice experience to the table. The Oakland taqueria marks our first in California.”

The expansion of Naughty Chile Taqueria comes at a time when the Mexican restaurant industry dominates the country’s culinary scene.

As of 2018, the US houses more than 62,000 Mexican restaurants, and the Mexican menu type edged out pizza to become the second most popular in the country.

Founded in 2014 and headquartered in Denver, Colorado, Naughty Chile Taqueria is a licensed Mexican food concept scalable to any size non-traditional retail location.

With a low labor model and easy-to-execute operations, Naughty Chile’s three daypart menu features authentic street tacos, burritos, bowls, quesadillas and nachos prepared with proprietary recipes using fresh, quality ingredients.

Tags : Mexian cuisineNaughty Chile TaqueriaQSR
Patrick Cremona

The author Patrick Cremona

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