Commercial pizza oven specialist Marra Forni has signed deals with two foodservice marketing representatives in a bid to expand into the western US.
Francesco Marra, president & CEO of Marra Forni, explained: “Being an east coast manufacturer, we have been challenged with our penetration in the west. We believe these alliances will significantly strengthen our market positioning and brand presence in the west.”
The manufacturer has enlisted the help of Pro-Pacific Agents in the Pacific Northwest, and Pro-Reps West in California and Nevada.
Pro Pacific has been supporting the commercial foodservice industry of the Pacific Northwest for more than 25 years.
“We are excited about the new partnership and looking forward to having a much stronger presence in the region,” said Todd Griffith, Marra Forni vice president of sales and marketing. “Robin has a great team, a well-known reputation for technology and customer service, and a beautiful state-of-the-art test kitchen that we look forward to making available to our customers for demonstration and training.”
Founded in 1995, Pro-Reps West, an employee-owned rep firm, supports the California and Nevada markets. “When it comes to focus and resources, I don’t think there are many groups as well-positioned to support their markets as Pro Reps is,” continued Griffith. “We look forward to supporting their team and maximizing shared resources to grow our business together.”
The manufacturer made a similar move to expand its business in Northern Illinois last year, signing The Culinary Equipment Group. Read more below: