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Landmark franchise deal to spark 100 IHOP kitchen projects over next five years

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Dine Brands Global subsidiary IHOP Restaurants and TravelCenters of America have entered into a franchise development agreement and plan to open up to 94 IHOP restaurants over the next five years in TA and Petro branded locations across the US.

Currently, there are four IHOP restaurants already in TA’s travel center network, including one that opened this week in Jackson, Georgia.

The agreement, which pairs two of the world’s most recognizable brands in foodservice and interstate travel, fulfills their joint commitment to bring guests quality meal choices and exceptional service while on the go.

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The IHOP restaurants in the portfolio will be operated by the TA Restaurant Group, a division of TravelCenters of America.

Jay Johns, president of IHOP, said: “The TA brand, a trusted hospitality leader in the industry and with consumers, shares the same values as IHOP when it comes to delivering an outstanding experience to guests on-the-go. We’re looking forward to serving the great-tasting, freshly made menu items we’re known for at breakfast, lunch and dinner, to the millions of guests who stop at TA and Petro locations each year.”

The deal with TravelCenters of America marks the single largest IHOP development deal in the brand’s 61-year history.

New restaurant development is one of three key strategies in IHOP’s aggressive growth plan, which also includes to-go and lunch/dinner expansion as major areas of focus.

Currently there are more than 1,700 IHOP restaurants in the US and another 100-plus restaurants globally.

 “When it comes to serving our customers, IHOP and TA’s missions and cultures align,” said Barry Richards, president and COO of TravelCenters of America. “Adding such a highly regarded brand like IHOP to our restaurant group shows our commitment to bringing the best possible dining options to both professional drivers while they’re away from home and to local families living in the communities we serve.

“An important part of our restaurant strategy is focusing on growing our partnerships with trusted brands like IHOP that appeal to broader audiences, and today’s agreement will enable us to accelerate that process.”

Tags : Dine Brands GlobalfranchiseIHOP Restaurantsoperatorsprojects
Andrew Seymour

The author Andrew Seymour

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